ACCESS helps big companies find startups working on solutions that could help solve their business challenges. Based on a partner’s specific interests, the MATTER team curates a group of entrepreneurs to meet with the partner’s team in a series of back-to-back company presentations.
Case study
Finding thought leaders in a haystack
“The connections I’ve made to entrepreneurs have been a rich source of information, and have taught us valuable lessons that would take years or months to learn in a conventional setting.”
—Mike Abbadessa, former senior director of medical affairs, Takeda
SITUATION
In order to better target their physician customers, Takeda was seeking an advanced solution for discovering next-level thought leaders specializing in integrated delivery networks and accountable care organizations. The team initially turned to IBM Watson, but had limited success.
HOW MATTER HELPED
MATTER facilitated a collaboration between Takeda and rMark Bio, a member company that was developing a related technology. Takeda provided the product roadmap that led rMark Bio to extend their platform and algorithms to identify thought leaders that met Takeda’s criteria.
OUTCOME
Takeda became rMark Bio’s first enterprise customer, deploying its solution to help 60 Takeda employees to better identify and target thought leaders.
READ MORE: How a one-year-old startup tackled an industry giant’s problem